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Archive for July, 2018

Mind the Gap: Presenting your Brand from a Balanced Perspective

Most businesses are naturally self-centered, which is a reference about perspective ratherthegap than ego. Expressing your brand only or mostly from an internal perspective often creates a costly perception gap – a gap not only between how you and your customers perceive your brand, but also between how you prefer to present your brand and how consumers prefer to engage with brands (and discover brands). Most small businesses would benefit from paying more attention to the preferences of their target consumers and assessing marketing content from their POV.

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