Home > Uncategorized > How lifestyle marketing has evolved

How lifestyle marketing has evolved

Showing people enjoying branded products as part of their lifestyle is an old concept that in most cases has evolved beyond beer ads on TV that showed perfect-looking Mercedes-Benz-Marco-Polo-Activity-Edition-Van-Euro-specpeople enjoying another perfect day. Showing how a product enables or enhances a certain lifestyle is part of the trend of being more relevant and genuine. Knowing your target market, instead of idealizing it, is the first step to creating effective marketing campaigns.

Advertisements
Categories: Uncategorized
  1. No comments yet.
  1. No trackbacks yet.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: