Archive for September, 2017

How lifestyle marketing has evolved

September 12, 2017 Leave a comment

Showing people enjoying branded products as part of their lifestyle is an old concept that in most cases has evolved beyond beer ads on TV that showed perfect-looking mercedes-benz-marco-polo-activity-edition-van-euro-spec-e1520198962153.jpgpeople enjoying another perfect day. Showing how a product enables or enhances a certain lifestyle is part of the trend of being more relevant and genuine. Knowing your target market, instead of idealizing it, is the first step to creating effective marketing campaigns.

Categories: Uncategorized