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How lifestyle marketing has evolved

September 12, 2017 Leave a comment

Showing people enjoying branded products as part of their lifestyle is an old concept that in most cases has evolved beyond beer ads on TV that showed perfect-looking Mercedes-Benz-Marco-Polo-Activity-Edition-Van-Euro-specpeople enjoying another perfect day. Showing how a product enables or enhances a certain lifestyle is part of the trend of being more relevant and genuine. Knowing your target market, instead of idealizing it, is the first step to creating effective marketing campaigns.

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