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Archive for June, 2016

3 Questions for Growing Market Share

Even with quality products and excellent customer service, many good companies are oftenmkt share pie limited in their competitiveness against larger competitors and therefore their ability to take market share from the larger players in their industry.  The good news is that with smart marketing strategy, smaller companies can grow their market share in a big way. Developing a strategy always starts with asking the right questions – here are a few to consider.

  1. What is the perceived value of your brand (and products) compared to larger competitors?
  2. Have you matched your competitive advantages to defined market segments?
  3. Are you communicating your competitive advantages clearly to your target segments?
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