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Marketing is business planning

Marketing is widely misunderstood by many business people, for natural reasons. It’s also widely misunderstood by marketing consultants, most of whom serve as content producers (writers, designers) or technicians (SEO, socialmarketing-strategies signs CROP media, etc.). Marketing strategy should drive your business planning for the future — it should not be viewed as merely promotion and branding. Your business’ role in the market and community needs to be envisioned by you and then realized with strategic planning.   — Darren Ballegeer

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