Archive for February, 2015

Smart Marketing Drives Buying Decisions

In order to increase your sales and profits, your marketing communications need to do more than push out product and company information.  Marketing needs to do everything that will move your customer target to a buying decision – it needs to answer key questions, clearly define customer benefits, establish trust and credibility, and honestly address the ‘unspoken’ issues that block buying behavior. In a way, marketing needs to be the customer’s advocate. Certainly, marketing needs to be deHand_With_Credit_Cardsigned from the customer’s perspective.    — Darren Ballegeer

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