Vision Marketing

Marketing efforts should be focused on the few areas of your business that will benefit most from communicating your brand’s attributes, competitive advantages, and customer benefits. Identifying these areas (by product, by sales objections, etc.) and targeting them strategically is a process. Viewing marketing communications as a menu of tools and tactics ignores the strategic opportunity that will really drive client attraction, brand affinity, and business growth.  —  Darren Ballegeer