Archive for November, 2014

Marketing is a process, not a toolbox

November 25, 2014 Leave a comment

Marketing efforts should be focused on the few areas of your business that will benefit most from comarketing-strategies signs CROPmmunicating your brand’s attributes, competitive advantages, and customer benefits. Identifying these areas (by product, by sales objections, etc.) and targeting them strategically is a process. Viewing marketing communications as a menu of tools and tactics ignores the strategic opportunity that will really drive client attraction, brand affinity, and business growth.  —  Darren Ballegeer

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