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Archive for May, 2014

Good looking, but doesn’t say much

You know the type. Good looks, stylish, grabs your attention. But when you look a little deeper, there is not much substance, or you’re left confused. GluVega_4_ Brand logos and advertising is what I’m talking about – marketing tools that have been designed to look good but with little thought to what they communicate. Truth is, creative visual is not king – messaging is king and design should be its humble servant. Logo here is a good example of how attractive design cannot make up for a brand name that doesn’t communicate. – Darren Ballegeer

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