Archive for February, 2014

Business goals should drive your marketing

February 12, 2014 Leave a comment

When I meet with business owners, I first try to get some specific business goals from them. I ask them to advertising bullseyethink about their current customer base and how they would like to grow AND shape it. Attracting a greater number of new customers is not specific enough – What type of customers? For which of your products? Where is the greatest market opportunity? The first step is to decide exactly how you want your customer base and business to look like 1 or 2 years from now. The more specific goals you can set, the more targeted and effective your marketing communications will be. When you don’t base your marketing on business goals, your marketing activities are like casting a big net. Nets are big and easy to throw…but they are hard to target and are full of holes!  —  Darren Ballegeer

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