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Define your customer target first

No matter how unique and amazing your new business is, there is no guarantee that you will attract enough customers. If you have created something unique and have true confidence in your vision, you will attract customers if you have clearly defined who they are. You understand your business and its unique value, buDSC_0676t you need to clearly define who your business is for. Define who and where they are. Define their values, desires, needs and philosophy. The more precisely you can define them, the easier it will be to find and attract them. And you should define your target market before you launch your business. Define it, base your marketing plan on it, open your business, then communicate. Photo here of a waffle truck I saw recently in Bruges, Belgium.  -– Darren Ballegeer

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