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Archive for February, 2013

True Marketing Story #6 – Video Won’t Motivate New Customers

dentistTechnology cannot make up for a lack of marketing basics. A dentist office in Oakland, CA sent me a link to a new marketing video they are planning to run on local cable TV. Starring the dentist himself, the video looked pretty good…though like most local advertising, it failed to answer the most important question for the viewer- ‘Why should I choose this business over any other?’ It’s important to remember that whichever tool or channel you choose to market your business, the messaging content is the most important thing. It’s not the medium (channel) — it’s the message! – Darren Ballegeer

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