Home > Uncategorized > More tuning before more channels

More tuning before more channels

Twenty years ago Bruce Springsteen had a hit song, ‘57 Channels (And Nothin’ On)’. His lamenting the lack of quality content on TV directly relates to one of the most common marketing mistakes I see business owners make today – promoting their products/services through more channels without tuning/optimizing their marketing content. If your marketing messages and offers are not optimized, there is no reason to communicate them through additional channels…so before you start using mobile ads, blogs, video, Google+ or any other channel or tactic, make sure your content is compelling enough so that people won´t tune you out.  — Darren Ballegeer

Categories: Uncategorized
  1. No comments yet.
  1. No trackbacks yet.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: