Home > Uncategorized > More tuning before more channels

More tuning before more channels

Twenty years ago Bruce Springsteen had a hit song, ‘57 Channels (And Nothin’ On)’. His lamenting the lack of quality content on TV directly relates to one of the most common marketing mistakes I see business owners make today – promoting their products/services through more channels without tuning/optimizing their marketing content. If your marketing messages and offers are not optimized, there is no reason to communicate them through additional channels…so before you start using mobile ads, blogs, video, Google+ or any other channel or tactic, make sure your content is compelling enough so that people won´t tune you out.  — Darren Ballegeer

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