Vision Marketing

The current global economy is contributing to a change in consumer behavior that favors products and services that are environmentally friendly, healthy and authentic. I see this trend in tourism, food, clothing, and other areas. Business owners need to be aware of shifting consumer sensibilities and evolve their marketing communications (and products) to match. The best way to test shifting values of your target market is to ask them – email and website surveys, social media engagement, etc. In today’s engagement marketing environment, it´s easier than ever to learn about your targets’ values and preferences. The next step is to develop new marketing messages and content, and reposition your product offerings. — Darren Ballegeer