Home > Uncategorized > Slow sales share common causes

Slow sales share common causes

“We can’t increase our sales and we can’t afford to compete on price anymore,” is essentially what I hear from many business owners and managers I consult with. Helping them understand how to boost sales and compete more strongly usually starts with discussing the marketing fundamentals that are represented below by the most common mistakes I see when reviewing business’ marketing tools and content. The good news is that applying some smart marketing fundamentals to any business’ market outreach is easier and less costly than most people imagine (though many marketing consultants and agencies want you to believe the opposite):

1. The advertising, brochures and other marketing and sales tools often fail to differentiate the product. They also fail to communicate competitive advantages, clear product benefits, or a clear target market. 2. A low-risk call-to-action for the prospect is usually missing. 3. Websites, even when attractive and informative, often fail in the same ways as advertising. Also, they are often not designed to convert a visitor to a sales lead or they fail to offer a compelling incentive for the visitor to take action.

Attention to these common but critical issues can transform your marketing tools and your sales results. A slow economy is the perfect time to make your marketing smarter and more productive, which should actually lower your total marketing budget.  — Darren Ballegeer

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