Home > Uncategorized > The #1 Hispanic marketing truth

The #1 Hispanic marketing truth

When I’m asked by business owners how they can get a bigger share of the Hispanic market, I usually answer with a question. When I’m asked about online marketing or social media, I respond with the same question: “Do you feel that your current communications are optimized?” I see too many advertising campaigns or other marketing efforts go to waste because the business owner has not yet gotten the basics right for their  general-market communications. So my recommendation is to optimize your marketing messages and content before you spend more money on advertising or time with social media or other tactics. With a market strategy and messages in place, you can then tune them for ethnic markets and choose the appropriate communication channels. So my #1 Hispanic marketing truth is really my #1 recommendation for any business or organization that is asking how can they attract more customers, donors, members, etc.  — Elena Miramar

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