Slow sales? Review your communications.
“We can’t increase our sales and we can’t afford to compete on price anymore,” a business owner recently told me…as many business owners have. Helping them understand how to boost sales and compete more strongly usually starts with a quick review of their marketing tools and content, which often: 1. Fail to differentiate the product or communicate competitive advantages, clear product benefits, or a clear target market. 2. Lack a low-risk call-to-action for the prospect. 3. Are not designed to convert a prospect to a customer. 4. Lack a compelling incentive for the prospect to take action. Attention to these common issues can transform your marketing tools and your sales results. With a brief audit done, even a little research and messaging work will create something far more effective. Contact me for a no-cost audit of any one of your marketing tools – darren@ballegeer.net – Darren Ballegeer
