Vision Marketing

Optimize your content by giving attention to the fundamentals of communication: 1. Who – who exactly are you speaking to and what are their top desires, problems, questions? 2. What – what exactly do you want them to understand and what specific action do you want them to take? 3. Why – why should they take action and why should they do business with you instead of your competitors? To optimize any communication, you need to start with the fundamentals or you will likely waste a great deal of time and resources – it happens to many smart managers and business owners.  — Darren Ballegeer