Vision Marketing

Before you change your website, post on Facebook, pay for advertising, sponsor an event – before you spend any more money and effort on your marketing communications, ask yourself…Who exactly are you trying to target? What do they care about? What are their issues? What are their issues related to your type of product or service? How will they benefit from doing business with you? What is unique about your business and why should people choose your business over your competitors? Finally, are the answers to these questions reflected in your marketing messaging/content? These questions are the nitty gritty of real marketing strategy – don’t avoid them, and don’t let your marketing partners and providers ignore them. — Darren Ballegeer