Who is championing your business?
Who are the biggest fans of your business? Do you know who they are? Are you giving them any special attention? Are you showing them your appreciation? Do you have a relationship with them? Every business wants customers who rave about the business and drive word of mouth. Many times, though, a business owner is not aware of such fans. Identifying them can be done through a simple customer loyalty/reward program, or through social media or customer surveys. Vision Marketing has built entire marketing campaigns around such fans, who are unpaid spokespeople…and the most credible spokespeople for any business. Unpaid, though not unrewarded. Identify your business’ biggest fans, get close to them, reward them, and include them in your marketing outreach. — Darren Ballegeer
