Archive for December, 2011

A Basic Need for Small Businesses

December 29, 2011 Leave a comment

Too many good businesses fail to reach their potential because they ignore or don’t apply basic marketing strategy. I know it is difficult for owners and managers of small and medium size business to make the right marketing decisions or to know who to listen to. Unfortunately, a huge amount of marketing dollars are needlessly wasted due to a lack of focus on marketing fundamentals. And fundamentals are fundamentals – no matter the type of business or organization or the audience being targeted. We at Vision Marketing believe there is a very basic and universal set of marketing fundamentals, and we launch this blog to shine the light on them. Read, share, question or apply our experience-based wisdom so you can realize the potential of your business…and avoid lost opportunities and burnt budgets.  — Darren Ballegeer

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